Steps To Selling Your Home | Christensen Real Estate Group

Optimizing Your Sale For Success

After helping more than 3,000 families over the past four decades in Toronto, West Toronto, and Etobicoke, we’ve developed a proven process for achieving success in the city’s real estate market. And we’re here to share that with you to ensure your listing yields a return above your expectations.

“Niels’ advice for marketing our home in the most efficient and economical manner—and again when the time came to transact the sale—made for a winning deal with no mis-steps throughout, and pleasantly surprising results.”

- Tim McCarthy

What sets us apart?

We have almost four decades of local market experience, so we set up your sale the right way from the outset—helping you save time and money. Our extensive marketing services ensure your property is seen in its best light, getting maximum exposure. We go the extra mile so you have peace of mind.

01. We become experts on you

We learn about you and your property to create a customized marketing plan and execute the most engaging listing campaign. No two properties, people, or processes are the same, and we work hard at analyzing your specific situation to deliver the best results.

Get Expert Real Estate Advice

02. We do our research

There’s no guesswork involved in our process. We strategically price your home for the current market based on actual data. We’ll complete a Comparative Market Analysis (CMA) to find out what similar properties in the area are selling for, and use that information to determine the right price for your home.

Find Your Home’s True Value

03. We take pride in preparation

Our extended team of real estate professionals, from home inspectors and cleaners to stagers and lawyers, work with us to expertly prepare you and your property prior to your home hitting the market.

For a closer look at how we prepare and marketing listings visit our sold marketing portfolio.

View Our Marketing Portfolio

“Evan and his team were very professional, informed, and responsive. They expertly guided me through the process of selling/renting my property, and approach their clients as long term relationships rather than individual transactions.”

- Anthony Carbone

How We Elevate Your Sale

International reach

We advertise your home across the globe through our Harvey Kalles partnerships, including Who’s Who In Luxury Real Estate, Board of Regents, Leading Real Estate Companies of the World, Juwai, and more. Thanks to our international reach, your listing will be seen by buyers in over 90 countries.

Forward marketing

We blend traditional marketing efforts with modern techniques to create powerful advertising campaigns that reach more qualified buyers.

Our tailored selling plan involves leading-edge digital marketing tactics such as:

social media advertising across Facebook, Instagram, and more
email marketing campaigns that reach over 15,000 clients and 7,000 agents
immersive video tours directed by our professional videographer
and more

Our print and traditional marketing tactics include high-quality, professionally-produced materials and online methods designed to capture all types of buyer leads. This includes:

MLS advertising reaching 66,000 Toronto agents
Property brochures consisting of full colour spreads and enticing copy
HD photography and 4K videography captured by real estate imaging professionals
Direct mail distributed to addresses in the area to generate a local buzz
Proactive networking, involving our constant search for buyers from within our network
and more

Fierce negotiations

You’ll be supported by a team of Certified Negotiation Experts who’ve represented Toronto and Etobicoke real estate for over 40 years. We’ve experienced all types of markets, so we’re prepared for anything. We use our local insight and vast housing stock knowledge to inform our negotiations and fight to protect your best interests.