At a recent real estate conference, much of the focus was on the impact of technology in the Real Estate Market, and how Artificial Intelligence can improve marketing, streamline workflows, and help process information much faster than ever before.
As a lifelong learner, I am eager to embrace technology. It makes my life easier and helps me better represent our clients, but I cannot think of a single home that I have sold directly because of AI. In fact, while technology might help get me there, every single home I’ve sold has been through personal interaction with a client and having a real conversation to finalize the deal.
For a guy who remembers his first mobile phone & when FAX machines first made their entry onto the real estate scene – at $1.00 per page, I’m impressed at the technology now available. All technology, when used correctly, is incredibly helpful & AI is certainly a powerful tool; it improves presentation and saves time. Ditto for Social Media. It’s a great marketing tool. But that’s all it is. A tool.
Technology doesn’t replace judgment. Judgment matters, especially in today’s market. And good judgment comes from experience.
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Real estate markets are cyclical. They always have been. But they are also remarkably local and situational. Broad headlines rarely tell the full story of what is happening on a specific street, in a specific neighbourhood, or in a specific price range. This is where experience, thoughtful guidance, and current market insight make a meaningful difference.
Having worked in the real estate industry for over 40 years, we have experience in all markets. And that experience benefits our clients.
At the Christensen Real Estate Group, we use technology to support our clients, not to distance ourselves from them. If you want to talk, we are a phone call away. If you want to meet, you can come in, sit down, and have a real conversation.
Technology will continue to evolve, and we will continue to adapt, but what will not change is our belief that real estate is, and always will be, a people business. When it comes to decisions that matter, people still want to talk to the people they trust. We believe that trust is built face-to-face. And we have been building trust with our clients for over 40 years.
Buying or selling a home isn’t a purely analytical decision. It’s personal. It’s tied to family, finances, and long-term plans. No algorithm can sit across from you and understand your comfort level. No software can weigh the risk the way we can, based on years of market cycles and real-world outcomes.
Whether you’re considering a move or simply trying to make sense of the market, our approach remains the same. We combine data with experience, tools with perspective, and efficiency with personal attention. We listen carefully, and we advise honestly & strategically.
2026 will continue to offer extraordinary opportunities for buyers – particularly in the condo market, where condos are selling at a huge discount.
For sellers, the year ahead will reward realism, preparation, and strategic thinking. Part of the challenge is understanding the importance of pricing with commitment, not hope. Property owners can sell in ANY market, but only at a price that the present market will support. Not what their neighbour sold for at the height of the market.
As we welcome 2026, my advice is simple: focus on what you can control, price for where the market is going, and stay grounded in today’s reality rather than yesterday’s memory.
With the right strategy, there is plenty of opportunity ahead.
Eager to sell your home? Find out how to sell successfully in today’s market.




