Beyond merely refining your home’s ambience, staging aims to foster an emotional connection with potential buyers – creating personalized interest that encourages high-value offers. However, not all home sellers are aware of this value or understand the impressive ROI it can provide.
Like other aspects of the selling process, effective staging requires skillful planning and execution. With that in mind, professional staging does entail an upfront investment. So what does home staging cost?
In this blog, we’ll cover the costs of home staging, how they vary, and the true value of the staging process. Continue reading for further insights.
Selling your home? Our strategic advisory services can help you achieve a smooth and lucrative sale. Call us at 416-722-4723 or reach us by email at evan@christensengroup.ca.
Why Home Staging Works
You’ve shaped your home to reflect your tastes. However, not all buyers will have the same preferences. In order for buyers to feel compelled to place an offer on your home, they’ll need to have an emotional connection to it. This connection can be impeded by a poorly presented or overly personalized interior.
Home staging mitigates this issue by cultivating an aesthetically pleasing and neutral environment, facilitating buyers’ ability to imagine their own lives within the space. This may sound simple on paper, however the results speak for themselves.
Do Staged Homes Sell For More Money?
Based on historical market data and our industry experience, the financial benefits of home staging are clear. While each property is unique, many agents follow a 3X principle. In other words, sellers can anticipate that their investment in staging will be approximately tripled upon the sale of their home. For a more precise estimation of how staging may increase your listing price, consult your real estate agent.
Do Staged Homes Sell Faster?
When a home is well presented and effectively appeals to potential buyers’ emotions, they are more likely to submit an offer. Therefore, staging can not only help sellers get the best possible price for their home, but it can also lead to faster sales. Similar to sale price, industry-wide data indicates that staged properties routinely sell faster than those that have not been staged.
Looking to optimize the sale of your Toronto home? Explore these blog posts for strategic insights.
- Strategic Pricing When Selling Your Home
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How Sellers Invest in Staging
Speaking generally, there are two instances in which a seller will encounter closing costs. The first and most common of these are agent commissions. While every real estate agent has their own portfolio of services and strategies, those who do offer staging typically factor the costs into their commission rate or fees.
This practice speaks to the critical importance of agent selection. More specifically, why home sellers should avoid discount or low-cost real estate agents. While their reduced fee structure may be initially appealing, the limited effort and investment can actually stunt your final returns.
Alternatively, some real estate agents may recommend staging despite not offering it in-house. In these instances, sellers have the opportunity to hire professional third-party help. Separate staging companies will have their own rates and can provide a quote based on the size of your home and the scale of the project. Sellers should consult their real estate agent before hiring a third-party stager to ensure the cost-benefit analysis is favourable.
How to Stage Your House to Sell
The process of staging is not universal. Every property is unique, and will attract a different type of buyer. Therefore, staging typically follows a bespoke plan for each home. So how does it look in practice?
The main purpose of staging is to accentuate the most attractive features of a home in order to broaden its appeal to potential buyers. It does not require major home improvements or renovations. Decluttering, deep cleaning, replacing old furniture, repainting key rooms, and adding new decor are common staging techniques.
Keep in mind that this description can be deceptively simple. Effective staging is quite nuanced, requiring specialized expertise and insights from the local market.
Searching for more results-focused home selling insights? Follow these resources for more advice.
- Is an Accelerated Home Sale Possible in Today’s Market?
- Why Staging is Important in a Balanced Market
- How to Sell Your Home Without Losing Money
Selling With Christensen Group
If you’re looking for a real estate team that can provide you with exceptional results and a seamless experience from start to finish, Christensen Group Real Estate is your path forward.
We’ve represented sellers in West Toronto and Etobicoke for over 40 years. Our proven systems, which include high-performance home staging, and unwavering commitment to providing top-tier service far exceed the competition.
Looking to optimize your home’s market performance? Our strategic advisory services can help you achieve a smooth and lucrative sale. Call 416-722-4732 or reach us at evan@christensengroup.ca.
