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How to Attract International Buyers When Selling Your Home

03.21.2024 | Selling

Boasting an unrivalled quality of life, Toronto consistently ranks among the top global cities for a myriad of high-importance distinctions. Subsequently, the city’s well-regarded reputation attracts relocators by the tens of thousands every year. 

In addition to many new residents who arrive from elsewhere in Canada, Toronto also welcomes a high volume of new Canadians. These waves of incoming residents continue to have a major influence on local real estate, primarily by driving up demand.

In this blog post, we’ll analyze the importance of capturing both local and international audiences when marketing your home. Further, we’ll also touch on how this can be accomplished with the guiding assistance of a connected, top-producing real estate agent. 

Looking to optimize your home’s market performance? Our strategic advisory services can help you achieve a smooth and lucrative sale. Call us at 416.441.2888 or reach us by email at evan@christensengroup.ca.

Why Toronto Sellers Should Look Globally

Selling your home for the highest return possible begins with maximizing interest from potential buyers. Speaking generally, Toronto homes that sell well above the initial asking price earn interest from numerous parties – sparking a bidding war that escalates the final sale price. 

Therefore, if you’re looking to attract as many buyers as possible to your home, you’ll need to expand your reach beyond just the Greater Toronto Area. Fortunately, there are myriad incoming buyers located all around the world – offering a strong opportunity for you to amplify interest in your home, and in turn, your results. 


Looking to optimize the sale of your Toronto home? Explore these blog posts for strategic insights. 


Foreign Buyer’s Ban: Fact vs Fiction

The recently enacted Prohibition on the Purchase of Residential Property by Non-Canadians Act, also known as the Foreign Buyer’s Ban, has been a widely discussed topic among buyers and sellers alike. However, given the somewhat complex nature of this bill, not all homeowners have an accurate understanding of how it works and who the Foreign Buyer’s Ban actually limits from purchasing a home in Toronto. 

Rather than issue a blanket restriction on all purchases by non-Canadians, this act merely prevents international investors from purchasing residential properties in certain markets (including Toronto). Incoming residents who intend to live in the home full-time are entirely eligible to buy. Therefore, there remains an extraordinarily vast pool of international buyers who will be interested in your home. 

Reaching International Buyers

As a home seller in Toronto, there’s only one truly effective way to ensure your property reaches as many eligible buyers as possible: by partnering with an experienced, top-performing real estate agent with international connections. This primarily distils down to where international buyers are looking for homes. 

Many global buyers turn to leading real estate syndicates for information on which properties are available in Toronto. However, being broadcast on top-tier platforms is not possible for every seller. As these brands are exclusive in nature, they limit which real estate agents they choose to work with. While your average real estate agent won’t be able to offer this degree of exposure, a well-regarded professional who has direct connections to leading industry partners can. 


Searching for more results-focused home selling insights? Follow these resources for more advice. 


Selling With Christensen Group

If you’re considering the sale of your Toronto home, it simply makes sense to work with a dedicated, top-performing real estate team – like us, Christensen Real Estate Group.

With four decades of experience selling real estate in all types of market conditions, our industry expertise (paired with a vast network of professional connections) gives you an unprecedented advantage.

Our Reach

Our listings and marketing assets are granted exposure across Harvey Kalles Real Estate’s Global Affiliates and Syndication Partners – a vast network of industry players whose digital presence garnered north of 2.3 billion page views last year alone. This network reaches buyers in more than 90 countries worldwide through platforms such as Who’s Who In Luxury Real Estate, Board of Regents, Leading Real Estate Companies of the World, Juwai, and more. 

Paired with this extraordinary exposure, our elevated selling strategies ensure your home yields a return above expectations. 

Selling your home? Our strategic advisory services can help you achieve a smooth and lucrative sale. Call us at 416.441.2888 or reach us by email at evan@christensengroup.ca.

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